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Design Concept— a speculative concept, not an existing client project
Retail & E-commerce
Coastal Bloom Florals
A concept for a boutique florist — moving order-taking out of Instagram DMs and into a simple, browsable storefront.
BeforeAfter
Drag to compare — a typical outdated layout versus the concept redesign
Common problems in this industry
- Small retail shops often take every order through DMs or texts, one at a time.
- Without a catalog, customers can't browse arrangements or see prices upfront.
- There's usually no way to schedule delivery dates or pay online in advance.
How the concept addresses them
- A clean product catalog concept with pricing, availability, and delivery zones.
- Scheduled checkout so customers can order ahead for events.
- Secure online payments designed to replace manual invoicing.
Design focus
Browsable, price-transparent catalog
Order-ahead checkout flow
Soft, botanical visual language
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